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"My band just recently started getting media attention, and we made some mistakes right from the start. Gaby’s Media Training has proven to be extremely helpful to avoid them in the future. I now have the knowledge to go into every interview prepared, and confident that I will come across exactly as I intend."
--Blake C. - Blake & The Family Dog


About Media Training

"Hiring Gaby to work with our artists in preparation of international promotion trips has been a great investment for us here at SonyBMG Masterworks, creating very successful results. Her unique approach of focusing on authenticity as the basis for effective communication was very much appreciated by the artists, resulting in positive, interesting and engaging print, radio and television interviews. Her in-depth experience with international media along with her extensive coach training and pleasant, professional personal style make Gaby a perfect choice for us to turn to when we look for training and support for our artists. We look forward to working with her again soon."
  --Doreen D'Agostino, Sr. Director of Publicity SonyBMG Masterworks , U.S.

Gaby's Media Training service is based on 18 years of experience with media and corporate executives from around the world and geared towards professionals and/or artists interested in developing and perfecting their authentic voice and style when giving interviews or presentations. It prepares you to be confident and relaxed during interviews and/or professional presentations - ready to use them to your maximum advantage.

What is Media Training & How Can it Help Me?

In a time of information overload the ability to deliver your message in an authentic and engaging way is a key component of your success.

Media Training helps you to:

  • Acquire new skills and techniques to make the most of every interview and presentation
  • Clarify and practice your key message points and how to present them in an engaging and effective way
  • Practice and enhance your communication and presentation skills
  • Be prepared, relaxed and confident during any given interview or presentation

Gaby's Media Training Service Covers the Following Topics:

  • Media outlets: Learn about the opportunities and specifics of each media outlet (TV, radio, print and the internet)
  • Your attitude towards media: Develop a perspective that supports you in creating maximum results
  • Creating engaging content: Define the message points you want to get across; identify and practice effective ways to present them to your various audiences
  • Authentic and effective delivery – your style: Become aware and make good use of your personal style - what do you want people to see and hear? What are your strengths and how can you best convey them? How can you use the tone and pacing of your voice to maximum effect?
  • The impact of Body Language: What do you say non-verbally? Align your body-language with your persona, your message and the setting you are in.
  • Do's and don'ts of giving interviews: What to watch out for and be aware of in any interview situation
  • Handling difficult journalists and/or interview situations: Learn tips and tricks to avoid being played, nailed or bullied.

Media Training Service Structures

  1. The complete 15 session training course for individuals, with 2 to 3 sessions per week, allows for deep learning and maximum customization towards your specific situation. This structure will give you time and opportunity to digest and practice the material we will work on, instead of getting one huge bulk of information in a short period of time, and then being left to your own devices as you apply what you learned.
  2. Individual spot training sessions on specific topics of the media training course - for experienced individuals interested in improving in only one or two areas of the course materials.
  3. Intensive courses of varied length (half-day to 2 days) on effective communication skills with media - for groups and corporations. This structure leaves less room for digestion but is a great opportunity to raise awareness on communication skills in regards to media encounters. Please view the workplace seminars and workshop page for more details.

All media training services are highly interactive, providing opportunities to practice and not only to listen, in order to ensure an effective, in-depth learning experience.

Learn more about the potential of media training.

Opening Doors Coaching
Gaby Sappington, CPC
Communication Coaching & Media Training
212.304.3405
Email Gaby
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